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CAS in Chinese Business Management

Gesamtdauer

 4 weeks, 12 days on campus

Abschluss

 Certificate of Advanced Studies UZH in Chinese Business Management (12 ECTS Credits)

Zielpublikum

 Working professionals with a Bachelor or Master’s degree who aim to specialize in intercultural management with a focus on China.

Kosten

 CHF 8 000.–, including attendance of all courses, exams and certificate

Programm-Website

 https://www.eabm.uzh.ch

Information

 University of Zurich
MAS European and Asian Business Management
Affolternstrasse 56
CH-8032 Zurich

E-Mail

 eabm@execed.uzh.ch

Beschreibung

 The CAS Chinese Business Management offers the opportunity to learn specialized management-knowledge applied to the Chinese market. In class the students develop the necessary skills to incorporate current theories to real life cases and adapt business ideas to their individual situations and backgrounds.
You gain insight and competences in:
  • The implications of China’s rising influence on the world stage
  • Features of business and management styles in Chinese firms
  • Globalization strategies for Chinese enterprises and critical issues for their operations in Europe
  • Key marketing concepts and their application in China
  • Managing cross-cultural companies with international employees
  • Advantages and risks involved in cross-border acquisitions

All courses are taught in English. In addition to the regular lectures, electives such as seminars on the latest developments in China and the Chinese market and company visits enrich the curriculum.

Daten

 On Request
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